Privacy Policy
Effective: As of 2026
Last Updated: March 2026
SteelheadBum.com ("SteelheadBum," "we," "us," or "our") respects your privacy. This Privacy Policy explains how we collect, use, share, and protect personal information when you use our website, create an account, place an order, sign in using Google or Apple, or otherwise interact with us.
This policy is intended to be clear and transparent about our data practices, including how we handle information received through Sign in with Google and Sign in with Apple.
1) Who We Are
SteelheadBum.com is an online retail store focused on fly-fishing gear and apparel.
Website: https://steelheadbum.com
Contact Email: info@gorgeflyshop.com
Phone: 541-386-6977
Mailing Address: 3200 Lower Mill Dr. Hood River, Oregon 97031
2) Information We Collect
A) Information You Provide Directly
- Name
- Email address
- Phone number (if provided)
- Shipping and billing addresses
- Account login credentials (if using email/password)
- Order history, product preferences, and customer service messages
B) Information Collected Automatically
- IP address
- Browser type and device information
- Pages viewed and on-site activity
- Referring site/source
- Cookies and similar technologies (see Section 8)
C) Information from Third-Party Sign-In Providers
If you choose to sign in or create an account using Google or Apple, we receive limited account information from those providers to authenticate you and create/manage your SteelheadBum account.
Google Sign-In
When you sign in with Google, we may receive information such as:
- Your name
- Your email address
- Your Google account unique identifier (used for authentication)
- Profile image (if shared by Google and enabled in your Google profile)
We only request the minimum information necessary to provide sign-in and account functionality. We do not access your Google account data beyond the scopes you authorize.
Sign in with Apple
When you sign in with Apple, we may receive:
- Your name (on first sign-in, if shared)
- Your email address, or an Apple private relay email address (if you choose “Hide My Email”)
- Your Apple account unique identifier for our site/app (used for authentication)
If you choose Apple’s “Hide My Email” feature, Apple may provide a private relay email address instead of your personal email. We use that relay address to communicate with you about your account and orders unless/until you provide another email.
3) How We Use Your Information
We use personal information to:
- Create and manage your account
- Authenticate sign-in (including Google/Apple sign-in)
- Process and fulfill orders
- Provide customer support
- Send transactional messages (order confirmations, shipping updates, account notices)
- Improve our website, products, and customer experience
- Prevent fraud, abuse, and unauthorized access
- Comply with legal obligations
How We Use Google User Data (Google Sign-In)
If you use Google Sign-In, the Google account information we receive is used only to:
- Authenticate your identity
- Create or link your SteelheadBum customer account
- Help secure your account and prevent fraud
- Provide customer support related to your account
We do not sell Google user data. We do not use Google user data for advertising profiling unrelated to your SteelheadBum account. We do not access additional Google data unless we explicitly request it and you consent.
How We Use Apple Sign-In Data
If you use Sign in with Apple, the Apple-provided account data is used only to:
- Authenticate your identity
- Create or link your SteelheadBum customer account
- Communicate with you regarding your account or orders (including via Apple private relay email if applicable)
- Help secure your account and prevent fraud
4) Legal Bases for Processing (if applicable)
Depending on your location, we process personal information based on one or more of the following:
- Performance of a contract (for orders and account services)
- Your consent (where required)
- Legitimate interests (site security, fraud prevention, service improvement)
- Legal obligations (tax, accounting, consumer protection, compliance)
5) How We Share Information
We may share personal information with trusted service providers only as needed to operate our business, including:
- Ecommerce platform and hosting providers
- Payment processors
- Shipping and fulfillment providers
- Email/SMS service providers (for transactional communications and, if you opt in, marketing)
- Analytics and security providers
- Authentication providers (Google / Apple, only as part of sign-in flows)
We may also disclose information:
- To comply with law, legal process, or lawful requests
- To protect our rights, users, or property
- In connection with a business transfer (e.g., merger or asset sale)
We do not sell your personal information for money.
6) Data Retention
We retain personal information for as long as needed to provide services, maintain your account, complete orders, comply with legal obligations, resolve disputes, and enforce our agreements.
If you request account deletion, we will delete or de-identify personal information, except where retention is required by law (for example, tax, accounting, fraud prevention, or order recordkeeping requirements).
7) Your Choices and Rights
Account Information
You may update certain account information by logging into your account, or by contacting us.
Marketing Communications
You can opt out of marketing emails by using the unsubscribe link in those emails. Transactional messages (order and account notices) may still be sent as needed.
Cookies
You can manage cookies through your browser settings. See Section 8 for more details.
Privacy Requests (Access, Deletion, Correction)
Depending on your location, you may have rights to request access to, correction of, or deletion of your personal information.
To make a privacy request, contact us at [privacy@steelheadbum.com] with the subject line Privacy Request.
Google and Apple Sign-In Account Deletion / Unlinking
If you signed in using Google or Apple and want your SteelheadBum account deleted or unlinked, contact us at [privacy@steelheadbum.com]. We may need to verify your identity before processing the request.
8) Cookies, Analytics, and Similar Technologies
We use cookies and similar technologies to:
- Keep you signed in
- Remember preferences and cart/session information
- Measure site performance and usage
- Improve site functionality and user experience
- Support security and fraud prevention
We may use analytics and advertising/measurement tools (such as Google Analytics and other marketing pixels) to understand site usage and improve performance. These tools may use cookies or similar technologies.
You can control cookies through your browser settings. Disabling some cookies may affect site functionality.
9) Payment Information
Payment card information is processed by our payment providers and is not stored by SteelheadBum except as needed for order records and payment status information. Please review the privacy policies of the payment methods you choose at checkout for additional details.
10) Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no system can be guaranteed 100% secure.
11) Children’s Privacy
SteelheadBum.com is not directed to children under 13, and we do not knowingly collect personal information from children under 13.
12) International Users
If you access our website from outside the United States, your information may be processed and stored in the United States or other countries where our service providers operate.
13) Third-Party Links and Services
Our website may contain links to third-party websites or services. We are not responsible for the privacy practices of those third parties. We encourage you to review their privacy policies.
14) Changes to This Privacy Policy
We may update this Privacy Policy from time to time. If we make material changes, we will post the updated policy on this page and update the “Last Updated” date above.